Sound and Vision Media is The Boston Video Production Leader. Winner of 5 Davey Awards, 5 Minutes from Downtown Boston! Call 24/7
Sound and Vision Media is The Boston Video Production Leader. Winner of 5 Davey Awards, 5 Minutes from Downtown Boston! Call 24/7
Video Marketing Tips Article Via FORBES – Written by Mike Templeman
Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online.
More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience.
Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales.
It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
I’ve compiled 17 intriguing statistics that illustrates the power behind video marketing.
When you’re done, you’ll be motivated to bolster your video strategy to create success in your overall digital marketing.
#1 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)
#2 Facebook generates 8 billion video views on average per day (Source: Social Media Today)
#3 YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
#4 55% of people watch videos online every day (Source: Digital Information World)
#5 92% of mobile video consumers share videos with others (Source: RendrFx)
#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
#7 Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)
#8 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
#9 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
#10 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
#11 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)
#12 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)
#13 People spend 3 times longer watching a live social video compared to one that has been prerecorded (Source: Social Media Today)
#14 Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)
#15 Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)
#16 A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)
#17 67% of marketers found video marketing somewhat successful (Source: Digital Information World)
Strategies To Use Video In Your Marketing:
READ THE FULL ARTICLE on FORBES…
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Sound and Vision Media is an Award winning, full service, video production company in Boston MA.
Our 13,000 square foot studio facility is on Route 60 in Revere and only minutes from downtown Boston.
The Sound & Vision Media staff of experienced pros look forward to making your production an engaging and amazing success.
