Why Video Marketing is the Next Big Thing!

If a picture is worth a thousand words, then a video is worth a million

Article Courtesy of: Medium

If Content is King, The name of that King is Video!

The great thing about the video content is that people love to watch than reading. Like watching the news on behalf reading.

Considering the video now appears on 70% of all search results and 46% of consumers more likely to buy a product after watching video

Undoubtedly video marketing is the most powerful marketing which you cannot ignore

Video Content builds Loyal customers

Customer loyalty comes with the trust. Consumers are looking for an information and to build a long-term relationship stop selling. Let’s provide interesting facts and engageable content, let’s ignite their emotions. If you are seriously looking for content marketing focus on video marketing

After seeing an online video about a product, consumers are 46% more likely to search for this product online. — Buffer

User generated How to and instructional video content can build trust, that is the why YouTube has become the number One destination for the consumers to find videos about products and brands.

Search Engines Loves videos

Embedding video on the website can create a backlink, and the users can spend a long time on page, so it boosts the google search engine ranking. Check these ReelSEO statistics to know the google love on video

55% of all keyword searches on Google in the US return at least one video result, and 82% of those results lead to YouTube. In comparison, 40% of results lead to images, 16% to shopping and 13% to news. — Reelseo

For better engagement make sure to optimize YouTube SEO.

Add catchy and relevant titles within the 60 character length
Write at least 200 words description and include website URL’s
Select High Quality and catchy thumbnail image
Add the keywords in Title and description

Upload the video to other video sharing networking sites like Vimeo, DailyMotion, facebook, Tumblr or afnity. Sharing on these sites creates backlinks to boost website ranking in search engine algorithm

People love to share videos

Videos ignite the emotions and those who watch videos and find it interesting or valuable will share it with their friends and followers on social media. In fact, short videos goes viral in social media

Video content is doing well among mobile users…

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Don’t forget the Production Quality!

Sound and Vision Media Boston is an Award winning, full service, video content strategy production company in Boston MA.

Video Content | Video Marketing is the Next BIG Thing

May 19, 2017