Sound and Vision Media is The Boston Video Production Leader. Winner of 5 Davey Awards, 5 Minutes from Downtown Boston! Call 24/7
Sound and Vision Media is The Boston Video Production Leader. Winner of 5 Davey Awards, 5 Minutes from Downtown Boston! Call 24/7
Article Courtesy of: equities.com – By Daniel Banas
It’s safe to say the rise of the internet has had a transformative effect on commerce around the globe, and perhaps no industry has been more impacted than media and advertising.
As YouTube, Facebook (FB) and Snapchat (SNAP) have replaced television and newspapers, companies and advertisers have had to rethink their entire strategies. Increasingly, they’re finding that video is the best way to get their messages out to the public.
But how does one stand out in a marketplace that’s never been more competitive? That’s a question that the team at D S Simon Media seeks to answer every day. D S Simon seeks to raise the profile of the leadership of the companies they work with by offering services that include Influencer Media Tours, Influencer Media Packages, Influencer Video Series and Influencer Junkets.
“The common perception of influencer marketing is that you partner with a third party, a celebrity, perhaps, and you take advantage of their following to get your message across,” explained David Simon, President and CEO of D S Simon Media, in a recent interview with Equities.com Broadcast Contributor Silvia Davi. “They become a representative of your brand. What we see changing is it’s time for brands, organizations and nonprofits to be establishing their own expertise as influencers. That’s going to be a more effective way of communicating.”
D S Simon certainly seems to be making a name for themselves in the influencer marketing space at the right time, as video seems to be at the core of many companies’ marketing and business strategies as of late. ”It’s not just broadcast anymore, obviously,” says Simon. “Clearly, it’s the most powerful way that people communicate, that people receive information. So, you have to make sure that your leaders are effective at communicating in that medium across multiple platforms. Really, it’s about storytelling, creativity, and finding a message that’s authentic for your organization, that fits what your experts and leaders can talk about.”
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Sound and Vision Media Boston is an Award winning, full service, video content strategy production company in Boston MA.
